On August 24, 2024, a workshop on effective communication strategies for the local media, in the context of the upcoming COP29 conference, was co-organized by the United Nations, the COP29, PASHA Holding, and Trendyol. The primary goal of the event was to enable media representatives to cover climate-related topics more accurately and effectively. By providing analyses and strategies, the workshop aimed to enhance COP29 coverage through the media and to communicate the urgency of addressing the climate crisis to the public.