On May 4, 2025, the Baku Marathon once again brought together thousands of participants under the motto “Win the Wind,” promoting a healthy lifestyle and social solidarity. Organized by the Heydar Aliyev Foundation with the support of PASHA Holding, the marathon welcomed both local and international participants. The 21-kilometer route started at the State Flag Square and passed through Baku Boulevard, Neftchilar Avenue, White City, and the Bibiheybat highway, before finishing back at the State Flag Square.
As part of the event, Bir Ecosystem, one of PASHA Holding’s subsidiaries that unites Birbank, Umico, m10, and MilliÖn, was also represented with a special stand. In addition, employees of the group actively supported the initiative by participating in the marathon.
For PASHA Holding, supporting initiatives that promote healthy living, sports, public well-being, and cultural engagement holds strategic importance.